Lamborghini increased its global sales by 70 percent last year, thanks almost entirely to the Urus SUV. That fact isn’t lost on CEO Stefano Domenicali. In an interview with Autocar, the exec made it clear that one of his top priorities is to continue to grow the company’s sales, and that likely includes a new 2+2 tourer to be sold alongside the Huracan. Domenicali says the company is already working on the car, and that it’s a key part of his strategy to move 10,000 units a year.
That’s nearly double what the brand currently sells. In 2018, Lamborghini sold 5,750 vehicles worldwide. Domenicali plans to grow that number by focusing on new markets, where the brand isn’t saddled with a reputation for building fire-breathing supercars. The plan is to leverage Lamborghini’s exclusivity while offering up a kinder, more gentle face to established markets. The Urus will likely do most of the heavy lifting on that end. It’s already helping the company move towards a second record-setting sales year.
If he can pull it off, we may very well see a spiritual successor the the Estoque Concept, the four-door that debuted at the 2008 Paris Motor Show. We’re still years away from that, though. Domenicali says the brand needs to be more financially stable before it can add a fourth model line to its portfolio, and that if the sedan does come to pass, we’ll see the 2+2 sometime between now and 2025.
There are plenty of hurdles to jump between now and then, though. The largest being what to do with stable full of a naturally aspirated V-10 and V-12 engines in a world increasingly concerned about emissions and fuel consumption. Domenicali has a plan for that, too, and it doesn’t involve turbochargers. Instead, the brand will look towards integrating hybrid systems to help their hardware comply with tightening regulations.
By: Zach Bowman, March 13, 2019